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New Song: Notbenjamin 720intro Download Mp3
Some songs are meant to tell a complete story, while others simply open the door and let you step inside. “720INTRO” does exactly that for NOTBENJAMIN’s 720 & BEYOND, setting the tone for a project built around his 720 Records universe. The album was released on September 4, 2026, with “720iNTRO” opening its 20-track tracklist.
At just 41 seconds, the track is brief, but that seems intentional. It functions more like an introduction to a world than a conventional standalone song. There is no need to overstay its welcome when the rest of the album is waiting right behind it.
NOTBENJAMIN
NOTBENJAMIN is a South African rapper, producer and event organiser who has been building a creative space around his 720 Records imprint. His work often brings together different artists and sounds, making collaboration an important part of his approach.
That wider vision is especially noticeable on 720 & BEYOND, which features 20 songs and more than 20 guest appearances. The project includes names from different corners of South African hip-hop and alternative music, giving it a deliberately collective feel.
720INTRO
As the opening track, “720INTRO” feels like the first page of a much bigger story. Its short runtime makes it more of a musical signpost, preparing listeners for the sounds, collaborations and ideas that follow.
There is something quite satisfying about an intro that knows its job. It doesn’t try to become the main event; it simply gets the curtains open.
Conclusion
“720INTRO” may only last 41 seconds, but its importance comes from where it sits. It introduces 720 & BEYOND and gives the album a clear starting point before the longer songs take over.
Sometimes, an introduction doesn’t need to explain everything. It just needs to make you curious about what comes next.
